tag:blogger.com,1999:blog-119613132024-03-12T17:26:07.155-07:00Search marketing questions - answered!Andy Atkins-Krügerhttp://www.blogger.com/profile/09311076425828190570noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-11961313.post-1113380313666561702005-04-13T01:18:00.000-07:002005-04-13T01:18:33.666-07:00Can I optimise my Flash site?<p class="mobile-post">Alan Webb of Abakus, a leading optimiser, speaking at the search engine strategies conference in Munich has described the latest attempts to optimise Flash sites. </p><p class="mobile-post">In general. Flash remains very difficult to optimise for and the only answer relates to generating alternative HTML pages. </p><p class="mobile-post">Google is currently the only search engine which is capable of following links which are within a flash navigation and Yahoo and MSN remain unable to follow these links. However. this only means that Google is able to get to the linked-to page - not that the link adds any real value. </p><p class="mobile-post">The major search engines worked with Macromedia to try and get around the problem of indexing Flash pages by inventing SDK which is a system for extracting text from Flash files - the problem with the system is that it doesn't format the text in any way and this still has to be done by hand - so in effect it doesn't help the situation. It is just as easy to create fresh HTML pages from the original content drafts. </p><p class="mobile-post">There are various tricks to optimise Flash - but they all risk being penalised and - anyway - they just create HTML content and remove it from the user's view. It is therefore safer and just as effective to create alternative HTML which the user can also see. </p><p class="mobile-post">Alan finished his talk by saying do you really need the flash? What about an animated Gif?</p><p class="mobile-post">Andy Atkins-Krüger<br />Managing Director<br />Web Certain Europe Ltd<br />t: + 44 1904 425577</p>Andy Atkins-Krügerhttp://www.blogger.com/profile/09311076425828190570noreply@blogger.com0tag:blogger.com,1999:blog-11961313.post-1113377817099460512005-04-13T00:36:00.000-07:002005-04-13T00:36:57.100-07:00Can I optimise PDF documents for my web site?<p class="mobile-post">The story with PDF is similar to HTML in that the search engines can handle the text well in PDF documents - but images contained within the documents are largely invisible. It is also important that PDF documents are created from a text system rather than a graphical software package which means, effectively that the whole document becomes an image. </p><p class="mobile-post">It should be noted, however, that PDF documents are not particularly user-friendly and generally do not rank as well as HTML. <br />Andy Atkins-Krüger<br />Managing Director<br />Web Certain Europe Ltd<br />t: + 44 1904 425577</p>Andy Atkins-Krügerhttp://www.blogger.com/profile/09311076425828190570noreply@blogger.com0tag:blogger.com,1999:blog-11961313.post-1112772675362323502005-04-06T00:29:00.000-07:002005-04-06T00:31:15.363-07:00Have your questions answered by Web CertainWeb Certain has launched a - search marketing questions answered blog - where questions will be anonymously answered. All you have to do is email Web Certain on <a href="mailto:advice@webcertain.com">advice@webcertain.com</a> and - we'll do the rest.Andy Atkins-Krügerhttp://www.blogger.com/profile/09311076425828190570noreply@blogger.com0