Wednesday, August 31, 2005

Gateway and doorway pages - where will they lead us?

What is a gateway page? What is a doorway page? Is there a difference between them? What is the difference?

As you can see, this could get complicated....... so I propose starting off simple - the definition of gateway and doorway pages is interchangeable; there is a difference between them, but only depending on who you listen to. What are gateway and doorway pages (and entry and portal and bridge pages....)

The common (and commonly interchangeable) definition of a gateway page is that which leads visitors into a site, offers a menu of all other pages available on the site, but may not necessarily be a structural part of the whole site. Sort of like a Gateway really, it leads visitors into a house, gives them a taste of the grandeur to be enjoyed within, but isn't actually part of the main building.

So moving on to the doorway page; this is sometimes defined as a page with the sole purpose of improving a web site's position amongst search engines, and so drawing more traffic into the site. The techniques used by doorway pages to improve the ranking of an entire site are less clearly defined, but presumably include the usual suspects (keyword placement, relevant content etc.)

Although if you take a step back from the over-analysis it is just possible that the definition of all of these pages is right there in front of you; gateway, doorway, portal, bridge,entry - they are all pages that lead a visitor deeper into a website.

So what is the difference?

Whilst I don't want to stand on the fence on this issue (we have enough furniture to deal with) it is possible that there is no absolute definition of these words. Research suggests that one of the pages could be designed to attract the visitor, and the other designed to attract the search engine.
This would be a nice definition (you can decide which one is the gateway and which is the doorway depending on your mood) if again, the two didn't basically amount to the same thing.

Unless one of these techniques involved some black hat activity (keyword stuffing etc.) to attract the search engines (which would backfire as spam anyway), or some serious graphics overload to put off the search engines (which might be ok if some relevant content were thrown in), the general consensus is that what is good for the search engine is good for the visitor.

So what is the answer?

It is little wonder that these terms are often confused, they kind of seem to mean the same thing. It gets even worse when you throw 'portals' and 'bridge' and 'entry' pages into the mix.

So the ultimate answer I can offer is this; gateway, doorway and portal pages are all ways of getting into a website. Like any published web pages they should contain keywords and be optimised for search engines and visitors alike to get maximum visibility in search engine results.


Bel-Esprint said...

Quite interesting improve search engine rank
improve search engine rank

TheMarketerStore said...

Nice Blog,
Read an article I found on: seo tool. It kind of relates to your blog i think.

SEO said...

Nice Blog,
Read an article I found on: search engine cloaker. It kind of relates to your blog i think.

TheMarketerStore said...

Nice Blog,
Read an article I found on: seo tool. It kind of relates to your blog i think.

Greg said...

This blog is great! If you get a chance you may want to visit this submit yahoo zeal DMOZ
site, it's

pretty awesome, too!

Greg said...

Hi, I just wanted to invite you to have a look at my new site Here you find valuable information concerning build up links

Blog888 said...

I just came across your blog about what does blogging mean and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site about what does blogging mean so I know I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!

margretbencon9508 said...

I read over your blog, and i found it inquisitive, you may find My Blog interesting. My blog is just about my day to day life, as a park ranger. So please Click Here To Read My Blog

sihrnguwhe0rh said... has everything a webmaster needs to succeed online

tandyhuron89675833 said...

I read over your blog, and i found it inquisitive, you may find My Blog interesting. So please Click Here To Read My Blog

online-information said...

Search Engine Optimization Tips

travismartin2137041387 said...

Get any Desired College Degree, In less then 2 weeks.

Call this number now 24 hours a day 7 days a week (413) 208-3069

Get these Degrees NOW!!!

"BA", "BSc", "MA", "MSc", "MBA", "PHD",

Get everything within 2 weeks.
100% verifiable, this is a real deal

Act now you owe it to your future.

(413) 208-3069 call now 24 hours a day, 7 days a week.

Grace said...
This comment has been removed by the author.
Grace said...

Great blog...
In case any one still has any doubts regarding SEO or need help for SEO please feel free to contact us or give us a call.Visit

sample said...

Very helpful! thanks a lot. Had to bookmark.

Student Interview Questionnaire

Nina Athena said...

Thank you for sharing the insight! Your article is very helpful and informative. I would like to read more updates from you.

seo optimisation